Marketing News

Wellness, Authenticity & Comfort Lead 2026 Consumer Trends

Euromonitor also says Chinese companies are gaining influence in the market.

Beauty brands like Rhode are adding wellness benefits to products.

There’s a lot to consider when getting a product from the store shelf into the hands of a shopper. Euromonitor revealed its Top Global Consumer Trends 2026 report. It takes a deep dive into four trends that highlight the evolving behavior of consumers, as they navigate a world influenced by economic pressures, environmental concerns and health priorities.   Top global consumer trends 2026 identified by data analytics firm Euromonitor International are:  Comfort Zone: Consumers are...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters